Together with AUF AUGENHOEHE we developed an online campaign for the launch of their new collection. We shot on Red Epic in 5K. That way we were able to crop into different formats depending on the output platform (16:9 HD for Youtube, 1:1 for Instagram/Feed, 9:16 for Instagram/Stories, ...). AUF AUGENHOEHE got to use different cutdowns for marketing their collection over the course of a few weeks.

Directed by Björn Mager
Production: HEY NA!
1st AC: Felicitas Yang
2nd AC: Vanessa Mihali
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